Are you eager to learn Google Ads from the ground up or take your knowledge to the next level with advanced techniques for eCommerce? Join Vijay Bhabhor‘s Google Ads Training in Surat and gain hands-on experience from an industry expert with 10+ years of Google Ads management.
This course offers in-depth training across Basic and eCommerce modules, ensuring you acquire the skills needed to manage high-performing ad campaigns.
Whether you’re a beginner or an experienced professional, this course has something for everyone.
Google Ads Training
- About the Instructor: Vijay Bhabhor
- Google Ads Training Course Overview
- Course 1: Basic Google Ads Training
- Course 2: eCommerce Google Ads Training
- Why Choose Our Google Ads Training in Surat?
- Enroll Today!
- Contact Us
About the Instructor: Vijay Bhabhor
Vijay Bhabhor is a seasoned Google Ads Certified Expert with over 10 years of hands-on experience managing Google Ads campaigns across industries such as fashion, real estate, IT, and eCommerce. His vast experience enables him to offer real-world insights into how Google Ads can transform businesses. Vijay’s practical, results-oriented approach ensures his students gain the skills they need to run successful ad campaigns, no matter their starting level.
Google Ads Training Course Overview
This Google Ads Training in Surat is designed to provide an in-depth understanding of Google Ads through two comprehensive modules:
- Basic Google Ads Training: Ideal for beginners, freelancers, and small business owners.
- eCommerce Google Ads Training: Advanced course for professionals and eCommerce business owners.
Both modules feature hands-on projects, real-world case studies, and personalized guidance to ensure you’re ready to manage Google Ads campaigns independently.
Course 1: Basic Google Ads Training Course
The Basic Google Ads Training module is designed for individuals and businesses looking to gain foundational knowledge of Google Ads. Over 2 months, you will learn the ins and outs of creating, managing, and optimizing ad campaigns on Google’s platform.
Who Should Attend?
This course is suitable for:
- Beginners with little to no experience in digital marketing.
- Small business owners who want to manage their own Google Ads campaigns.
- Freelancers looking to offer Google Ads services.
- Local businesses in Surat aiming to grow their customer base through Google Ads.
Basic Google Ads Course Content
In this 2-month training program, you will learn the following modules in detail:
1. Introduction to Google Ads
This module covers the basic principles of Google Ads:
- Overview of Google Ads and how it fits into the digital marketing landscape.
- How Google Ads helps businesses generate leads and sales.
- Key features of the Google Ads platform.
2. Setting Up a Google Ads Account
Learn how to set up and configure a Google Ads account:
- Step-by-step account creation guide.
- Configuring billing and basic settings.
- Overview of the Google Ads dashboard.
3. Types of Google Ads Campaigns
This section explains the different types of campaigns you can run on Google Ads:
- Search Ads: Text ads that appear in Google search results.
- Display Ads: Visual ads that appear across websites and apps.
- Video Ads: Ads that appear on YouTube and other video platforms.
4. Keyword Research and Targeting
Understand how to find the right keywords to target your audience effectively:
- Using Google Keyword Planner to find relevant keywords.
- Understanding different match types: broad, phrase, exact match.
- Using negative keywords to improve ad relevance and save budget.
5. Writing Ad Copy
Learn how to craft compelling ad copy that drives clicks and conversions:
- Best practices for writing headlines and descriptions.
- Creating effective calls-to-action (CTAs).
- Optimizing ad copy for better Quality Score.
6. Bidding Strategies and Budgeting
Learn how to manage your Google Ads budget and choose the right bidding strategy:
- Manual vs. automated bidding strategies.
- Setting a daily budget that aligns with your goals.
- Optimizing bids for better ad performance and ROI.
7. Campaign Performance Tracking
Master the skills needed to track and analyze campaign performance:
- Key performance metrics: CTR, CPC, ROAS, etc.
- Using Google Analytics to monitor results.
- Adjusting campaigns based on performance data.
8. Optimization Techniques
Learn how to continually improve your campaigns for better results:
- Conducting A/B tests to optimize ads.
- Improving Quality Score to reduce costs.
- Using remarketing to re-engage website visitors.
Certification and Fees
At the end of this module, you will receive a Google Ads Basic Specialist Certificate, which is recognized by industry professionals.
- Cost: INR 40,000
- Duration: 2 months (8-10 hours per week)
Career Opportunities After Basic Training
This course will equip you with the skills to:
- Manage Google Ads campaigns for your own business or freelance clients.
- Work as a Google Ads Specialist in local businesses or marketing agencies.
- Grow your career as a digital marketing professional.
Course 2: eCommerce Google Ads Training
The eCommerce Google Ads Training is a more advanced, specialized course designed to help you scale eCommerce businesses using Google Ads. Over 4 months, you will gain the skills necessary to create high-performing eCommerce ads that drive sales and increase return on ad spend (ROAS).
Who Should Attend?
This course is ideal for:
- eCommerce store owners looking to scale their business through Google Ads.
- Digital marketing professionals seeking to specialize in eCommerce advertising.
- Agencies providing Google Ads services to eCommerce clients.
eCommerce Google Ads Course Content
In this 4-month training program, you will master advanced eCommerce strategies, including:
1. Google Shopping Ads Setup
Learn how to set up and optimize Google Shopping Ads to promote your products:
- Creating and optimizing a Google Merchant Center account.
- Setting up product feeds and linking them to Google Ads.
- Running effective Shopping campaigns for eCommerce.
2. Advanced Keyword Research for eCommerce
Identify the right keywords to drive traffic and sales for eCommerce products:
- Finding high-converting, product-specific keywords.
- Using long-tail keywords to increase conversion rates.
- Optimizing product listings with the right keywords.
3. Dynamic Remarketing Ads
Use remarketing to bring back visitors who have already shown interest in your products:
- Creating remarketing lists and audiences.
- Setting up dynamic ads that display relevant products to past visitors.
- Customizing ads based on user behavior and preferences.
4. Performance Max Campaigns
Maximize your campaign performance by utilizing Google’s Performance Max feature:
- Understanding how Performance Max integrates different ad formats.
- Creating a multi-channel strategy for your eCommerce campaigns.
- Optimizing Performance Max for better conversions and ROAS.
5. Conversion Tracking and Analytics
Learn how to track conversions and use data to improve campaign performance:
- Setting up conversion tracking on your eCommerce site.
- Using Google Analytics to analyze customer behavior.
- Making data-driven decisions to increase ROAS.
6. Scaling Your eCommerce Campaigns
Learn how to scale your campaigns effectively:
- When and how to increase budgets and bids.
- Expanding campaigns to target new markets and regions.
- Creating campaigns for new product launches.
Certification and Fees
Upon successful completion, you will receive a Google Ads eCommerce Specialist Certificate.
- Cost: INR 75,000
- Duration: 3 months (10-15 hours per week)
Career Opportunities After eCommerce Training
This course will help you become:
- A Google Ads Manager for eCommerce brands.
- An eCommerce Ads Specialist for marketing agencies.
- A freelancer offering specialized Google Ads services to eCommerce stores.
Why Choose Our Google Ads Training in Surat?
Here’s why you should choose Vijay Bhabhor’s Google Ads Training in Surat:
- Expert Mentorship: Benefit from Vijay’s 10+ years of hands-on experience.
- Hands-On Learning: Real-world projects and case studies ensure practical learning.
- Certification: Earn industry-recognized certifications that can boost your career.
- Flexible Learning Options: Choose between classroom training in Surat or live online sessions.
- One-to-One Attention: Personalized feedback and mentorship to help you succeed.
Enroll in Google Ads Training in Surat Today!
Are you ready to enhance your digital marketing skills and grow your business? Enroll VJSEOMarketing Google Ads Training in Surat today and start learning from a certified expert. Whether you’re a beginner or an experienced professional, Vijay Bhabhor’s course will equip you with the knowledge and skills to manage successful Google Ads campaigns.
Contact Us
Location: Surat, Gujarat (Online training options available).