Keyword Research Services for SEO & Google Ads

B2B & SaaS

We map problem searches, comparison queries (“vs”, “alternatives”), and use-case terms to pages and ad groups that move people to demo or trial.

• Keyword clustering by role, industry, and problem
• Intent mapping for MOFU/BOFU pages and “how it works” content
• Keyword → page mapping plus exact/phrase sets for Google Ads

Ecommerce & Marketplaces

Category vs product terms need different handling. We plan long-tail modifiers and safe rules for facets so organic pages and Search ads work together.

• Category trees with cluster themes and internal anchors
• Plural/singular and attribute logic (brand, color, size)
• Seasonal and promo keywords; negatives for “free/returns/jobs” noise

Local & Services

People search by service, city, and urgency. We map geo modifiers and “near me” intent to location pages and lean ad groups that drive calls.

• Service + city/area clusters with natural anchors
• FAQ terms pulled from real queries and calls
• Negative lists to filter jobs, DIY, and irrelevant locations

Publishers & Content Teams

Hubs, helpers, and a refresh rhythm that keeps topical authority steady. We reduce cannibalization and make cross-links make sense.

• Topic hub outlines with consistent H2/H3 order
• Content gap and decay checks; merge/redirect notes
• Schema only where valid; titles that lift CTR

Startups & SMB

Small teams need quick wins. We target low-competition clusters, build tight keyword sets for ads, and keep the plan easy to execute.

• Long-tail keywords with clear purchase intent
• Lean ad groups with phrase/exact match
• Short KPI set and a simple 30/60/90 rollout

Enterprise

Multiple regions, teams, and products need shared rules. We standardize clustering, mapping, and negatives so work scales cleanly.

• Localization guidance: language, region, and query variants
• Central taxonomy for clusters and internal linking
• Shared negative keyword lists and quarterly re-ranking

SEO Keyword Research Plan

• Topic clusters by search intent (informational, comparison, transactional) with primary and supporting terms.
• Keyword → page mapping for hubs, services, and supporting articles, plus breadcrumb/link hints.
• Content gap notes versus live SERPs and key competitors, sized to your market.
• Page briefs (title, H2/H3 order, FAQs, entities to cover, internal anchor ideas).
• Snippet & PAA cues for titles and short answers that lift CTR.

For page-level tuning after the plan, visit On-Page Optimization.

Google Ads Keyword Research Plan (Search)

• Theme-based lists with exact and phrase match sets; brand vs non-brand split.
• Negative keyword framework at account, campaign, and ad group levels with weekly SQR rhythm.
• Ad group structure and starter query themes for tight relevance and clean Quality Score.
• Budget guardrails by intent tier (high-intent long tails first) and auction pressure notes.
• Compliance & sensitivity checks for competitor terms and geo/language traps.

When you’re ready to run campaigns, see Google Ads Management.

Keyword Roadmap, Forecast & Handoff

• 30/60/90-day rollout with owners, priorities, and acceptance checks.
• Forecast ranges by cluster using baseline clicks and CTR curves (low / likely / high).
• Tracking notes (GSC views, UTM and event conventions) so reporting lines up.
• QA checklist for titles, internal links, schema where valid, and page speed basics.
• Format delivery: Google Sheets/CSV for keywords and mapping, plus a brief pack your writers can use day one.

Collect real queries

We pull terms from Google Search Console, Google Keyword Planner, Ahrefs/Semrush, live SERPs, and the Search Terms report. We split brand vs non-brand, note regions, devices, and seasonality.

Clean & segment

Remove duplicates and junk volume, group variants (singular/plural, typos), and flag long-tail keywords. The list stays honest and easy to read.

Cluster & intent mapping

We build topic clusters using meaning and SERP overlap, then tag intent: informational, how-to, comparison, or transactional. This shapes page types and ad group themes.

Keyword → URL mapping

Each cluster is assigned to a target: hub, service, product, guide, or location page. We add breadcrumb rules and internal linking hints and prevent cannibalization.

Briefs & PPC sets

Writers get page briefs (title, H2/H3 order, FAQs, entities). Paid search gets exact/phrase match lists, ad group themes, and shared negative keywords to protect budget.

Prioritize, launch & measure

30/60/90 timeline with owners. Start with high-intent pages and proven ad groups. Track clicks, CTR, conversions, and CPL by cluster; review and re-rank quarterly.

Discovery & data sources

Start where truth lives. We pull terms from Google Search Console, Google Keyword Planner, Ahrefs/Semrush, and live SERPs, then add inputs from sales, support, and your CRM.

• Seed, long-tail, and question keywords
• Brand vs non-brand split; device & region notes
• Seasonality and promo periods captured

Intent tagging

Each term gets a clear tag so pages match the click: informational, how-to, comparison, or transactional.

• Buyer-stage cues baked into titles & H2/H3
• Distinct page jobs to avoid “everything” pages
• Stronger internal links by intent

Topic clustering

We group terms by meaning and SERP overlap. If the same results appear, it’s one cluster—one main page with sensible support.

• Primary target + supporting phrases
• Query variants and reformulations
• “Seasonal twins” flagged for planning

SERP & entity analysis

We note the result types users actually see and the entities the topic expects.

• Featured snippets, PAA, images, news, videos
• Entities and related topics to cover
• Schema types that fit the page

Opportunity scoring

Volume is helpful; fit is king. We size clusters using position ranges, CTR curves, and page strength.

• Traffic potential by cluster
• Depth vs intent (right-sized content)
• Backlink needs: light or heavy

Keyword → URL mapping

Every cluster gets a home: hub, service, product, guide, or FAQ. We prevent cannibalization and set navigation hints.

• Breadcrumb rules and anchor patterns
• Parent/child structure that reads clean
• No two pages chasing the same intent

Briefs & editorial spec

Writers receive a one-pager that speeds drafting and keeps tone steady.

• Title, H2/H3 order, FAQs, and entities
• Reading level, examples, and media notes
• Schema where valid; snippet cues for CTR

For page-level tuning after the plan, see On-Page Optimization.

Local & multilingual signals

Geo and language change how people search. We capture natural variants and keep regions tidy.

• City/area modifiers and “near me” intent
• Locale synonyms; translation vs transcreation
• Hreflang and currency/unit cues (where needed)

Governance & refresh rhythm

Plans only work if they keep moving. We set a simple cadence and clear checks.

• 30/60/90 rollout with owners
• Quarterly cluster reviews and decay checks
• Merge/reframe rules to avoid bloat

Match types & ad group themes

We group keywords by clear intent and keep each ad group tight. Exact covers proven converters; phrase adds controlled reach; broad is used sparingly with strong negatives and clean signals.

• Brand vs non-brand split
• High-intent long tails for lower CPL
• One theme per ad group for relevance

Negative keyword framework

We build a shared account list (jobs, free, tutorial, DIY, competitors’ support pages) and layer campaign/ad-group negatives found in the Search terms report.

• Account, campaign, and ad-group levels
• Brand safety, geo, and language filters
• Weekly SQR rhythm with n-gram checks

Budgets & bids by intent

Spend follows intent and auction pressure. Tests stay small; winners get the budget. Bidding notes are added per theme.

• Target CPL bands and guardrails
• Minimum data per test before changes
• Seasonal pivots by cluster

Landing page fit & Quality Score

Keywords only work when the page matches the promise. We map each theme to the right URL and list quick page tweaks that help expected CTR, ad relevance, and landing page experience.

• Query → ad copy → page message match
• Clear primary CTA and trust cues
• Speed and mobile checks

Query mining & expansion

We use live SERPs and Search terms data to find useful variants, question phrases, and buying modifiers without bloating ad groups.

• Long-tail buildouts for proven themes
• Competitor and “alternative” intents (compliant usage)
• Geo and device nuances where relevant

Governance & handoff

You get clean lists, structures, and simple rules so the plan is easy to run and review.

• Exact/phrase sets per ad group (CSV/Sheets)
• Shared negatives with owner and update cadence
• UTM and conversion naming notes for reporting

Link blueprint per cluster

Each topic cluster gets a small map: one primary page, a few supporting pages, and the links that hold them together. This protects the main page and stops intent overlap.

• Hub → helper links with 1–2 natural anchors
• Sibling links only where the user would expect them
• No two pages targeting the same intent

Anchor text that reads human

Anchors match how people talk and how they search. We vary them inside a small range so signals stay clear without sounding forced.

• “keyword research services” when it fits the page
• Supportive anchors like “keyword mapping guide” or “topic clusters for SEO”
• No anchor stuffing or repetitive patterns

Information architecture rules

We match clusters to the site’s structure, set breadcrumb and URL hints, and keep weak states out of the way. Crawlers see a clean path; users do too.

• Parent/child layout (hub, service, helper)
• Breadcrumbs that mirror the cluster
• Clear rules for filters, tags, and pagination

Link opportunities by cluster

For every topic cluster, we list practical ways to earn mentions that fit the search intent.

• “Helpful asset” ideas: stats mini-post, checklist, template, or quick explainer
• Relevant sources: industry blogs, resource pages, associations, niche communities
• Anchor guidance: primary phrase once where it fits; variants for the rest

Editorial links & digital PR

Outreach follows value, not volume. We pitch short, useful pieces tied to your clusters.

• Angles based on live SERPs and entity gaps
• Light data pulls or examples that writers can cite
• Tracking sheet: targets, replies, live URLs

Mentions → links & anchor safety

We convert brand mentions into clean sources and keep anchors natural across the site.

• Unlinked mention sweeps and polite requests
• Co-citation notes (brand + topic) to strengthen relevance
• Anchor range per page to avoid repetition and risk

Title formulas that match intent

One main phrase, one clear benefit. No hype. Titles mirror the cluster’s intent so users know what they’ll get before they click.

• Service page (transactional): “Keyword Research Services – Clusters, Intent, Mapping”
• Comparison (decision): “Tool A vs Tool B – Which Fits {Role or Use Case}?”
• Guide/Hub (informational): “Keyword Mapping for SEO – Steps, Examples, Template”
• Local/service: “Keyword Research Services in {City} – B2B & Google Ads”
• Ecommerce/category: “{Category} Keywords – Long-Tail Ideas & Intent Clusters”

Keep most titles within ~55–60 characters when possible; front-load the main phrase from the cluster.

Meta descriptions that win clicks

Plain language, one promise per line. We echo the user’s intent and set the next step.

• Service: “Agency-led keyword research: clusters, intent mapping, and keyword → URL planning. See how the plan lands in 2–4 weeks.”
• Comparison: “See the trade-offs between {A} and {B}. Who each tool suits, costs, and switching notes.”
• Guide: “Build a keyword map with clear steps, examples, and a simple template. Start with your live queries.”

Aim for 150–160 characters. Write for people first; avoid repeating the title verbatim.

Schema that actually fits

We add structured data only where the page qualifies and the markup helps searchers.

• Service: Service + Organization (name, areaServed, URL)
• Navigation: BreadcrumbList that mirrors your cluster IA
• FAQ: FAQPage when the page contains real Q&A
• Guides/Articles: Article or HowTo when the content fits the type

We validate in Search Console and with a rich results tester before publishing. No spammy or irrelevant types.

Cluster KPIs (Organic)

• Visibility: impressions and average position for target terms
• Traffic quality: CTR and clicks to mapped URLs
• Engagement: scroll/engaged sessions; return rate on guides
• Outcomes: leads/orders from mapped pages
• Coverage: % queries mapped and live; cannibalization count

Each metric includes a short note: source, lookback, and caveats.

Theme KPIs (Google Ads)

• Intent fit: exact/phrase split; search term match rate
• Spend quality: wasted spend % (filtered by negatives)
• Auction health: QS components (ad relevance, LP experience)
• Performance: CTR, CVR, CPL by theme
• Safety: negative list growth and blocks caught

We track brand vs non-brand separately to keep signals clean.

Forecasts with Realistic Ranges

We estimate lift per cluster using current clicks, CTR curves for the SERP, and time-to-rank assumptions.

• Inputs: baseline clicks, positions, page count, link need
• Ranges: low / likely / high with ramp time
• Sensitivities: seasonality and content cadence

The model is documented so finance and marketing read it the same way.

Dashboards People Actually Use

• Executive: clicks, conversions, revenue/CPL by cluster
• SEO Ops: rank & CTR by intent tag; coverage; cannibalization
• PPC Ops: exact/phrase mix, negatives added, SQR wins

Notes mark new pages, redirects, and ad list changes so trends make sense.

QA Checks & Alerts

• CTR outliers on titles from the cluster’s formula
• New cannibalization or soft 404s on mapped URLs
• Search term spikes that need negatives
• LP mismatch: query → ad → page message breaks

Simple rules trigger a check—fix fast, then move on.

Data Hygiene & Conventions

• Standard names for clusters, themes, and anchors
• UTM and event naming for clean attribution
• Brand/non-brand filters and locale tags
• Monthly snapshot for before/after comparisons

Clean naming keeps SEO, PPC, and analytics in sync.

Week 0 · Kickoff & access

We confirm goals, audiences, and markets, then connect data sources.

• Access: GSC, GA4, Google Ads, Ahrefs/Semrush
• ICP, use cases, priority regions/languages
• Brand vs non-brand rules; compliance notes

Week 1 · Discovery & data collection

Pull live terms and build the working set.

• GSC queries, Keyword Planner volumes
• Competitor SERPs and content gaps
• Cleanups: dedupe, junk filters, typos, variants

Week 2 · Clustering & intent mapping

Group by meaning and SERP overlap; tag the buying stage.

• Clusters: informational, how-to, comparison, transactional
• People Also Ask and entity themes
• Seasonal and geo modifiers flagged

Week 3 · Keyword → URL mapping

Give every cluster a home and prevent cannibalization.

• Hubs, services/products, guides, FAQs
• Breadcrumb and internal link patterns
• Local/multilingual notes where relevant

Week 3–4 · Briefs & PPC sets

Turn clusters into work your team can publish and promote.

• Page briefs (title, H2/H3, FAQs, entities)
• Google Ads lists: exact/phrase by theme
• Shared negatives and SQR mining rhythm

Review & sign-off

Walkthrough and acceptance checklist so everyone agrees on scope and order.

• Coverage score: % queries mapped
• No duplicate intents; anchors defined
• Ads themes and negatives approved

Rollout · 30/60/90

Short timeline with owners and simple checks.

• Quick wins first (pages with impressions)
• Title/CTR tests from the cluster’s formula
• Monthly check on ranks, CTR, and CPL

Dependencies & risks

We call out blockers early so the plan stays on track.

• Template limits, index hygiene, tracking gaps
• Low-data markets; seasonality swings
• Approval loops that slow pages or ads

Delivery formats

Everything in plain files your team already uses.

• Google Sheets/CSV: clusters, mapping, Ads lists
• Docs: briefs and internal linking rules
• Loom walkthrough + change log

Starter

For a single line of business or a small site that needs a focused plan.

Best for

• 1 service or product line
• One region/language
• Lean team needing quick wins

Deliverables

• 6–10 topic clusters with clear intent tags
• 150–300 prioritized keywords (cleaned, de-duped)
• Keyword → URL mapping for ~15–25 targets (hub/service/guide)
• 5–8 page briefs (title, H2/H3 order, FAQs, entities)
• Google Ads starter lists: exact/phrase for 5–8 themes
• Shared negative list (80–120 terms) with SQR rules

Timeline & handoff

• ~2 weeks from kickoff
• One review call + acceptance checklist
• Files: Sheets/CSV for keywords & mapping, brief pack in Docs

Growth

For brands with several services or steady content output that want broader coverage.

Best for

• 2–3 lines of business or categories
• Multiple regions or city focus
• In-house writers and an active Ads account

Deliverables

• 12–25 topic clusters with intent and stage (info/compare/transactional)
• 400–800 prioritized keywords with entity and PAA cues
• Keyword → URL mapping for ~40–80 targets (hubs + helpers)
• 12–20 page briefs with internal-link hints and snippet notes
• Google Ads lists for 10–20 themes; brand vs non-brand split
• Shared negatives (200–400 terms) + weekly SQR mining rhythm
• Forecast ranges by cluster (low/likely/high) with assumptions

Timeline & handoff

• ~3–4 weeks from kickoff
• Two review calls, sign-off, and a 30/60/90 rollout with owners
• Files: Sheets/CSV + dashboard view for cluster KPIs

Enterprise

For complex catalogs, multiple regions, or teams that need shared rules and governance.

Best for

• Large sites with many categories or products
• Multi-region or multilingual presence
• Several stakeholders across SEO, Content, and Ads

Deliverables

• 25–60 topic clusters with regional variants and seasonality notes
• 1,000–3,000 prioritized keywords (brand/non-brand, device, locale)
• Keyword → URL mapping for ~100–250 targets with breadcrumb rules
• 20–40 briefs or template specs for repeated page types
• Ads keyword sets per region/theme; negatives by account/campaign/group
• Governance pack: naming conventions, anchor ranges, and change log
• Quarterly re-ranking model for clusters and themes

Timeline & handoff

• 4–6 weeks from kickoff
• Stakeholder workshops + sign-off
• Files: master Sheets/CSV, briefs deck, and dashboard workspace